Tuesday, 29 November 2016

Art of the Title textual analysis

Hey everybody
This is my textual analysis of the opening for Captain America Civil war.
The opening begins with a star symbol with the director's names in a bold white font. This is very typical of a Captain America film and very recognisable as you can see.
The star symbol is also very recognisable as it is on the American flag and Captain America has a big one on his shield and chest which he has had since WW2 and Captain America has had multiple suits which all feature the symbol. The director is first as he is the biggest part of producing the film.
Next we see the screen writers coming off part of the star also in the same style as the directors. This shows they are of great importance to the film. Screenwriters have to produce highly creative writing, to strict deadlines. They work with a script development team to create a finished product that is likely to be financed and made. Sometimes producers bring in an additional screenwriter to improve certain aspects of the screenplay.
The writing in general looks really different than most films but is often used by Marvel especially with the fading and shadow effects. This gives it a very sleek look. It is a great opening.

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