Active vs Passive

The passive audience theory is an audience that merely observes and event rather than actively responding to it. There have been a few studies done on what is called the 'audience effect'. The active audience theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts. Decoding of a media message may therefore be influenced by such things as family background, beliefs, values, culture, interests, education and experiences. The audience may be scared of our thriller which is an active theory.
I am hoping that the audience of our horror thriller will be scared which will be an active audience.