Marketing

Through the Glass - Marketing Campaign
Production company - Film 4, Creative Scotland, cloud eight films and DNA films.


Distributors - Sony Pictures Releasing


We're aiming to use as many new marketing strategies as possible to provide a modern feel to appeal to a teenage audience.




-£200,000 on social media advertisement. We believe that social media marketing will be the most beneficial source of advertisement, because our audience is targeted to be predominantly teenagers. The supernatural comedy thriller will be able to reach our audience through sponsored video including details on when the film will be out and perhaps state some famous actors in to portray star power to attract the audience further. Facebook, Instagram and Twitter videos as well as maybe a Snapchat filter which puts the glasses on us and our ghost appears behind us.




-£300,000 on outdoor promotion. Having the opportunity to advertise  our thriller in the public will shine lots more light on the film, making peer to peer marketing increase.  This will not only hit the teenage audience but let everyone know about it since it's in full exposure, so this may be the best method of supermarkets and other  various areas of people's most convenience.




-£250,000 on Television adverts, as well as general trailers on YouTube. Perhaps £150,000 on TV and £100,000 on YouTube. Over marketing the trailer on YouTube may become a nuisance, and will turn people off, so we will offer YouTube £100,000 and let them advertise with the money we offer for some period of time. This will ultimately hit all audiences on TV and teenagers on YouTube.


-£100,000 on promo codes on beverages. By marketing in this way, we'll be able to target teenagers directly who ten to purchase fizzy drinks and food for example proficiently. Promotion codes featuring 10% off cinema tickets or a free pass on Netflix for example.


-£150 on Magazine/ Newspaper adverts. Although this isn't directly at teenagers, parents may suggest this film to their teenage children if they see it. This further develops the idea of peer to peer marketing which is the best method of marketing. These don't need to be much, just a small section on a page discussing a potential synopsis of the film and a few early reviews from other broadcasting companies.


20% on social media, 30% on outdoor promotion, 25% on Television adverts, 10% on promocides and 15% on magazine/ newspaper adverts.

These new marketing strategies push cross-media convergence, because it's being advertised on multiple platforms for the ultimate amount of exposure, plus, synergy will be apparent here and multiple stores will have products with promo codes, and also social media sites will have the film being advertised. Ultimately, these companies will be having an unintentional synergy in supporting the marketing and promotion of Through the Glass.

Future marketing...
Since Through the Glass is big on it's music, we believe it would be good to have a soundtrack be copied onto iTunes as well as CDs and Vinyl to give availability to the film if it becomes successful. We feel like it may also be good to perhaps have a video game and even have merchandise for big enthusiasts of the film.